Opening Keynote: Why They Buy: Hacking into your customers' subconscious to market smarter and drive sales (2014 Integrated Marketing Virtual Conference Session)
Sponsored by: Pardot, a Salesforce company
Speakers: Tim Ash, President and CEO, SiteTuners
Click above/below to view this webinar, originally offered as a session at 2014 Integrated Marketing Virtual Conference & Expo.
Join author and conversion rate expert Tim Ash for a wild ride through neuroscience to learn how the human brain functions, perceives the world and makes decisions. By understanding how your customers' minds treat incoming information you will be better equipped to create campaign landing pages and marketing messages that influence website visitors to complete your conversion action. In this fast paced keynote session you'll learn about:
- Your three brains (and which one is really in charge);
- How your visual perception affects your online experiences; and
- Key findings from neuroscience and psychology that can skyrocket your conversion rates.