Speakers: Stephen H. Yu, President & Chief Consultant; Willow Data Strategy and Zora Senat, Vice President, Strategic Partnerships, Infutor
There are seemingly endless data solutions in the marketplace promising businesses a complete picture of their customers and customer behavior. But before choosing a technology partner, it’s critical for marketers to understand the difference between “clean” data and “dirty” data, as well as how available data tools vary. Join industry experts as they share what marketers need to know before undertaking a data project to achieve the coveted 360-degree customer view.
Speakers: Lily Harder, Senior Director of Marketing Strategy, Mintel Comperemedia; Tim Curtis, President and CEO, CohereOne; Renee Halvorsen, VP Marketing & Ecommerce, Marine Layer
First-rate retailers understand the importance of being where the customer is, and how to engage with them at the right moment. Leveraging channels such as brick and mortar, e-commerce, and catalog, these retailers stand out among their competitors and deliver memorable customer experiences. Join us for this educational webinar to learn more.