Speakers: Kelly Davis-Felner, Senior Director, Demand & Retention Marketing, Bazaarvoice
In our recent study, we surveyed 2,000+ consumers and more than 400 brands and retailers to find out where the industry is meeting and missing the mark with shoppers. Join us for a brand new webinar as we take a deep dive into these findings and discuss what shoppers really want as part of their buying journey.
Speakers: Jason Falls, Author and SVP of Digital Strategy, Elasticity; Raechel Duplain, Senior Solutions Marketing Manager, Workfront
Everyone’s talking about Digital Transformation—from marketers who need to break the mold and do more with less, to CMOs who need the right tool set to prove their department’s value. This emphasis on digitization is changing the way marketers work in a few key ways, ultimately separating marketers into two categories: those who will modernize and increase their competitive edge, and those who will resist and fall behind.
As in years past, this online event will explore the best practices, trends and case studies in direct marketing. The event will feature marketing masterminds such as Todd Arata, Senior Vice President, Brand Marketing, Comcast; Julia Gometz, founder, The Brandful Workforce; Lily Harder, VP, Research, Mintel; Patrick McLean, CMO, TD Bank; Stephan Garcia, Founder, GDPR Superheroes; Ian Gotts, CEO Elements; Peter Gillett, CEO Zuant and more.