TikTok requires an authenticity not seen on the likes of Instagram or Facebook.
Reese Witherspoon’s Draper James fashion line’s free dress for teachers giveaway launched earlier in April has turned into a debacle.
TikTok’s for-now-unregulated environment makes it popular with Gen Z and the advertisers who are trying to reach the generation.
Marketers who love Facebook ads have a lot in common with politicians who are spending millions on them.
I’d like to share what is working and what influencer marketing needs to do to become a trusted channel.
With the “death” of Mr. Peanut, it’s clear that Planters opted to invest in a viral marketing effort ahead of its Super Bowl ad.
Between increasing competition and decreasing attention spans, standing out as a retailer — be it…
As publishers, our relationship with Facebook is … complicated. In 2019, Facebook traffic returned for a lot of publishers.