TikTok’s for-now-unregulated environment makes it popular with Gen Z and the advertisers who are trying to reach the generation.
Marketers who love Facebook ads have a lot in common with politicians who are spending millions on them.
I’d like to share what is working and what influencer marketing needs to do to become a trusted channel.
With the “death” of Mr. Peanut, it’s clear that Planters opted to invest in a viral marketing effort ahead of its Super Bowl ad.
Between increasing competition and decreasing attention spans, standing out as a retailer — be it…
As publishers, our relationship with Facebook is … complicated. In 2019, Facebook traffic returned for a lot of publishers.
Even if the old-fashioned way of snail mail-posting greeting cards has given way to “eCards,” the good intention is the same.
Millennials and Generation Zers have both broken out of a shell that generations prior were determined to mold themselves to.
I have a prediction for 2020. I think 2020 will be the year when influencer marketing becomes a “big time” tactic.