Where do action-prompting, bottom-of-the-funnel marketing tactics fit into the complex world of social selling?
Sasha Baron Cohen took Facebook to task last week with his speech at the Anti-Defamation League.
Instagram made a big move. What’s the official motive behind testing a social media world with no “likes”?
TikTok users are accustomed to engaging with one another through “Hashtag Challenges.”
The critical role of marketing influencers on driving sales and loyalty for brands in both the B2B and B2C space is nothing new.
Social media has been a key part of this generations’ formative years, and in return, Gen Z has altered social media.
Advertisers may not care that President Donald Trump uses Twitter like a broadcast channel, creating news by posting there.
Marketers do need to worry about authenticity before they consider TikTok’s success measurements.
Marketers won’t enjoy seeing Facebook likes disappear, both on their ads and on user content.