Who's Mailing and Emailing What? 2012 Direct Mail & Email Trends(2012 DirectMarketingIQ Virtual Show session)
Speakers: Ethan Boldt, Chief Content Officer, DirectMarketingIQ
Click above/below to view this webinar, originally offered as a session at the 2012 DirectMarketingIQ Virtual Conference & Expo - Direct Marketing Day @ Your Desk.
Featuring exclusive data and marketing campaigns from the Who's Mailing What! Archive and the Email Campaign Archive, Chief Content Officer Ethan Boldt showcases not only the big statistical trends in the direct mail and email space, but also examples of top campaigns exhibiting these trends.
Trends and campaign examples include the following:
- Seasonal and volume trends for direct mail and email
- The best direct mail and email campaigns of 2011
- Percentage of repeat mail and repeat email
- Package dimensions and popular formats
- Common subject line words and length
- The latest email and direct mail designs
- Premium and freemium usage
- Emerging integrated markets and successful tactics