Under-mailing? Over-mailing? A Frank Discussion on Email Frequency, Cadence and ROI (2014 All About eMail Virtual Conference Session)
Speakers: Jeanne Jennings, Consultant/Email Marketing Strategy
Click above/below to view this webinar, originally offered as a session at 2014 All About eMail Virtual Conference & Expo.
Are you over-mailing? Under-mailing? How do you know? What are the consequences (both positive and negative) of each? And how do you come up with the 'perfect' frequency and cadence (if there is such a thing)?
Please join us for this frank discussion on a topic that's near and dear to the heart of all email marketers. You'll walk away from this session with:
-Tools to tell whether you over- or under-mailing
-Tips for testing whether changes will benefit your program
-Techniques for talking to management about frequency and cadence issues