The Art & Science of Writing Calls to Action (2015 Direct Marketing Day Virtual Conference Session)
Sponsored by: Marketo
Speakers: Pat Friesen, Direct Marketing Writer/Copywriter/Creative Strategist, Pat Friesen & Company
Click above/below to view this webinar, originally offered as a session at 2015 Direct Marketing Day @ Your Desk Virtual Conference & Expo.
If you don’t tell customers and prospects what you want them to do, how to do it and why they should do it … guess what? The likelihood of generating the response you want takes a nosedive. This fast-paced session provides nine proven tips (and plenty of examples) for writing cross-channel calls to action (CTAs) that will generate more clicks, calls and traffic to your event, store or website. You’ll learn:
• What email and direct mail CTAs have in common
• Simple tricks for jumpstarting action
• How to inject urgency
• The “biggie” to avoid when it comes to CTAs
• How many is too many
• … and more!
This session is for anyone who wants to get more customers and prospects to show interest, make a purchase, send a donation, raise their hands, subscribe, take the next step, or request a whitepaper.