Tapping Into the Consumer Mind to Drive Results (2017 All About Integrated Marketing Virtual Conference Session)
Speakers: Lois Brayfield, President, J. Schmid
See below to view this webinar, originally offered as a session at 2017 All About Integrated Marketing Virtual Conference & Expo.
Are you tapping into the power of neuro-marketing and behavioral research? The last several years have offered incredible insight into consumer behavior and testing these concepts have proven to not only increase response but also customer loyalty. Using head-to-head tests, heat-mapping research and applying bold ideas we now have proof to what disrupts, delights and drives customer activity. In this fast-paced session filled with case studies, learn how to take advantage of this research to help guide your marketing message. You’ll learn:
- 3 most powerful tools to trigger behavior
- How using humor, emotive words and faces will ignite response
- How consumers process information and how to apply this to your marketing message