Standing Out in Social Media: How to be heard when Facebook and Twitter control the microphone
Sponsored by: Act-On Software
Speakers: Jim Tobin, President, Ignite Social Media
Reaching your own followers on social media without paying extra for "promoted posts" is getting harder than ever. Facebook has famously decimated organic reach for brand pages. Now Twitter says they're going to start applying an algorithm to its feed. And, of course, Instagram is owned by Facebook, so it shouldn't be too long before they shut off that spigot. What's a brand to do to reach their fans on social media?
In this webinar, you'll learn:
- Is promoting every Facebook post they only way to assure reach?
- What should I do about Twitter's impending algorithm?
- With all these platforms changing constantly, how should social media strategies adapt overall?