The Spiderman Complex - With greater power comes greater responsibility (2015 Integrated Marketing Virtual Conference Session)
Speakers: Adam Bravo, Executive Director of Loyalty Marketing, MGM Resorts International; Kelly Ford, Chief Marketing Officer, Partner, Edison Partners; Stephanie Miller, Partner, TopRight Partners
Click below to view this webinar, originally offered as a session at 2015 Integrated Marketing Virtual Conference.
Join our panel of marketing experts to discuss how technology's role in marketing is expanding, and sometimes straining, the marketer leader's responsibility for IT, including:
- What are the responsibilities marketers have regarding the technology you use?
- How do you get a realistic understanding of what you need and build a plan to get it?
- How do you structure a marketing team to be responsible for that technology stack?