Personalized Video: The Next Marketing Priority?
Sponsored by: Canon Solutions America
Speakers: Sarah Mannone, Executive Vice President, Trekk; David Stabel, Director of the Customer Communications Advisory Service, Keypoint Intelligence - InfoTrends; Kate Dunn, Director of Business Development Services, Keypoint Intelligence - InfoTrends
Whether in person, online, or via print, personalization plays a significant role in the customer journey. Success with personalization stems from leveraging good data and tailoring it to relevant content at the most individual level. Regardless of the channel, personalization enables marketers to focus on what matters to each customer. Personalized video is the hottest new tactic to achieve these tailored customer experiences. According to Keypoint Intelligence – InfoTrends’ latest research “Personalized Video: Evaluating Consumer Demand Around the Globe,” personalized videos are well-received by consumers across segments, but they require improved omni-channel connectivity and alignment with delivery preferences to convert early interest into lasting engagement.
How can marketers improve the effectiveness of these personalized videos, and are consumers accepting these levels of personalization? Learn these insights and more as we explore these latest research findings and provide tips for improving personalization in your next campaign.
During this Webinar, you will also hear about:
- The various levels of personalization throughout the customer journey
- Combining the power of personalization and video to drive interaction
- How the popularity of personalized video varies by generational audiences
- Best methods and channels for delivering personalized videos
Come to this session armed with your questions. You'll be able to submit questions directly to our panelists for a live Q&A session during the hour.
Sponsored by Canon Solutions America
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