Mobile Marketing to Inspire Engagement (2015 Direct Marketing Day Virtual Conference Session)
Speakers: Shuli Lowy, Mobile Marketing Director, Ping Mobile
Click above/below to view this webinar, originally offered as a session at 2015 Direct Marketing Day @ Your Desk Virtual Conference & Expo.
Mobile may be the first medium upon which consumers are waiting for communications from their favorite brands. According to recent research, 83 percent of consumers are still waiting for their favorite brand to reach out to them on their mobile device.
The next-generation of mobile-marketing campaigns will not only tie into broader cross-channel operations, but drive them. Here are three strategic elements you need to put in place to be able to inspire customer engagement and master the mobile marketing medium:
- Securing Mobile's Place In Marketing: Mobile is no longer an island or a silo-brands like Mondelez International and iHeart Media have made it an integrated part of major marketing campaigns.
- Utilizing the power of mobile marketing: As social CRM has moved enterprise marketing from measuring transactions to monitoring interactions, smart companies are recognizing the benefits of using mobile as a foundational element of a multi-channel marketing strategy.
- Using mobile to drive social innovation: The benefits of melding mobile and social-media marketing will be vast. Social media is just entering its post-nascent stage.