Lead Generation, Scoring and Predictive Analytics (2017 AAMT Virtual Conference Session)
Speakers: Brian Hansford, Director of Marketing Technology Services, Heinz Marketing
Check out this webinar, originally offered as a session at 2017 All About Marketing Tech Virtual Conference.
Brian Hansford leads the marketing technology practice for Heinz Marketing and has over 20 years of experience in B2B sales and marketing. Brian will provide an overview of the lead generation, scoring and predictive analytics landscape, and "state of the union."
During the session he will:
- discuss recent advances in lead generation and scoring technology
- look at where predictive analytics fits into an overall lead generation strategy and technology stack
- provide insights from innovative practitioners
- spotlight innovative vendors
- share his perspective on key trends for 2017
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