Spanning the Globe with Google
Sponsored by: Smartling
Speakers: Matthew Capala, Founder, SearchDecoder; Nataly Kelly, VP of Marketing, Smartling
Do you care if your customer is from Detroit or Dubai … Chicago or Copenhagen? Neither does Google.
Online marketing doesn't stop at your front door, town boundary or state lines, so why should it stop at national borders? In today's connected world, your next customer is just as likely to be in another country speaking another language as they are to be locals. Is your site ready to be found, browsed and shopped by these hot prospects? One answer is the same as at home: Content. And if Google loves your content, the world will love your content and your marketing!
Join us on this educational webinar to hear how you can expand your website to seize these cross-border opportunities and grow your customer base and ROI, including:
- What is the global opportunity for marketing online, and how can you tap into it?
- How can you create, adjust and optimize your content marketing to be appealing in international markets?
- How do companies make their translation processes easier, faster, and more efficient?
- How can you make sure Google recognizes your web content in those international markets?