How to Garner Leads and Customers With Email Acquisition (2014 All About eMail Virtual Conference Session)
Sponsored by: InfoGroup Media Solutions
Speakers: Liz Ryan, President, Relish Tray Media
Click above/below to view this webinar, originally offered as a session at 2014 All About eMail Virtual Conference & Expo.
Attracting qualified leads is an increasingly important part of business. And attracting those leads is becoming increasingly difficult. Marketers must get their messages in front of the right people at the right time. They need to produce relevant content to generate interest, they need to be there when prospects demand information, and they need to capture data when the prospect is ready to interact with their brand. Email marketing can be an extremely effective channel for lead generation, which is the first step in the customer acquisition process. However, with almost all marketing strategies, there are good ways to use email to generate leads, as well as bad. In fact, although a healthy and growing email list is one of every email marketer's top priorities, there are only a few acquisition tactics that are truly effective.
In this lively and interactive session, Liz Ryan, president, Relish Tray Media, will discuss the latest and greatest email acquisition tends available to marketers today. She'll go over the importance of creating a great offer, as well as tactics such as using modal light boxes, sweepstakes, e-receipts, and social acquisition (i.e., Twitter Lead Generation Cards).
Attendees to this session will learn the following:
--how to create an email acquisition strategy designed to garner leads;
--the latest and greatest email acquisition tips, tricks and best practices;
--the importance of using customer engagement tactics to keep those new customers coming back;
--and so much more.