Fireside Chat: TD Bank CMO Patrick McLean on Marketing Leadership for the Future (2018 All About Direct Marketing Virtual Conference Session)
Speakers: Patrick McLean, CMO, TD Bank
See below to view this webinar, originally offered as a session at 2019 All About Direct Marketing Virtual Conference & Expo.
What does it take to lead a top brand in 2018? TD Bank EVP & CMO Patrick McLean sits down with Target Marketing Editor-in-Chief Thorin McGee for this frank discussion of what marketing leadership takes today. We’ll discuss how the marketing role has changed over the years and how McLean guides the “America’s Most Convenient Bank” brand through an era of digital transition. You’ll hear:
- How TD Bank built an experiential brand for the digital age
- What it takes to assemble and lead a great marketing team today
- How to get one-to-one direct with your omnichannel customers
- How AR and VR are part of TD Bank's future plans
- And more!