Fireside Chat: TD Bank CMO Patrick McLean on Marketing Leadership for the Future
Speakers: Patrick McLean, CMO, TD Bank
This is just one of the great sessions that's available for free, via the 2018 All About Direct Marketing Virtual Conference & Expo - now on-demand until October 2, 2018! Read on for more details about this particular webinar, and click below to register for the show on-demand, or to get more information about the rest of the agenda!
What does it take to lead a top brand in 2018? TD Bank EVP & CMO Patrick McLean sits down with Target Marketing Editor-in-Chief Thorin McGee for this frank discussion of what marketing leadership takes today. We’ll discuss how the marketing role has changed over the years and how McLean guides the “America’s Most Convenient Bank” brand through an era of digital transition. You’ll hear:
- How TD Bank built an experiential brand for the digital age
- What it takes to assemble and lead a great marketing team today
- How to get one-to-one direct with your omnichannel customers
- How AR and VR are part of TD Bank's future plans
- And more!
Click here for more information (and to register for FREE) today!