Midday Keynote: Designing The Perfect Funnel (2015 Direct Marketing Day Virtual Conference Session)
Sponsored by: LogMyCalls
Speakers: Jeffrey Eisenberg, CEO, Buyer Legends
Click above/below to view this webinar, originally offered as a session at 2015 Direct Marketing Day @ Your Desk Virtual Conference & Expo.
How much more money would you make if you had the perfect sales funnel?
In this presentation, 20-year marketing optimization veteran Jeffrey Eisenberg, CEO of BuyerLegends.com, will help you understand how you can perfect your conversion funnel.
You've invested lots of time and energy. Now your potential customers come along and enter your sales funnel. Nevertheless, your customer isn't truly in a funnel. There's no gravity compelling them through your experience. There is only the customer's motivation and your understanding of that motivation to create persuasive momentum.
Your customers' journeys are the stories they experience, NOT funnels. Your customers' stories end happily when they are delighted. The most successful companies start with the story from the customer's perspective. They make that story accountable through analytics. They anticipate what needs to be measured in order for the analysts to understand the actual customers' experiences - did their stories end happily? If analysts can't tell the stories and businesspeople can't measure the stories, then the strategy isn't truly aligned with customers' needs.