Cross-Channel Copywriting — Strategies to Start Using NOW! (2013 Direct Marketing Day Virtual Conference session)
Speakers: Pat Friesen, Owner, Pat Friesen & Company
Click above/below to view this webinar, originally offered as a session at the 2013 Direct Marketing Day Virtual Conference & Expo.
What does today's marketing writer need to know to write successfully for email, direct mail, web pages, blog posts, space ads and more? Find out during this fast-paced, idea-packed session led by a seasoned pro who writes across channels about everything from hog sperm, blood-letting chairs and mutual funds to burial insurance, PVC piping, gourmet chocolate, and toilet tune-ups. Learn about eye magnets, where to look for your lead, CTA's that get more people to click, call and visit your website - plus more.
This is a must-attend session for writers, approving managers, creative directors and anyone else interested in creating marketing messages that generate response. The session is lead by Pat Friesen, author of The Cross-Channel Copywriting Handbook.