Career-Changing Takeaways that Will Take a Marketer to Their Next Level of Achievement - As seen during the 2011 Direct Marketing Day @ Your Desk Virtual Conference & Expo
Speakers: Denny Hatch, Direct Marketing Guru and Author of 2011's "Career-Changing Takeaways"
Don't miss the most entertaining (and, for many, literally the most "career-changing") session from the 2011 Direct Marketing Day @ Your Desk Virtual Conference & Expo: the closing keynote by the inimitable Denny Hatch, author of the just released book "Career-Changing Takeaways: Quotations, Rules, Aphorisms, Pithy Tips, Quips, Sage Advice, Secrets, Dictums and Truisms in 99 Categories of Marketing, Business and Life."
The book is an impossible-to-find anywhere collection of invaluable one-liners and short paragraphs to help you start and manage a business, launch a new product, hire, fire, consult, run a meeting, write a letter, handle a PR crisis, and deal with life and work.
In June 2005, Denny Hatch began writing the e-newsletter Business Common Sense. The objective was simple: make it fun and useful for readers. The unique selling proposition is the "takeaways" -- bits and bites of crucial information that can cut through mental clutter and illuminate the obvious in such categories as Advertising, Brands, Business Models, Copywriting, Customer Relationship Magic, Direct Mail, Email, Hiring & Firing, Life Rules, Marketing Rules, Offers, Spokespersons and Testing.
What are some takeaways for this keynote about crucial takeaways? You'll have to tune in to find out