Bridging the Great Divide: How Account-Based Marketing Increases Close Rates by More than 57%
Sponsored by: Demandbase
Speakers: John Dering, Director of Marketing Programs, Demandbase
Most B2B marketers have accepted that the sales team will never be satisfied with their efforts. Buyers are moving online and conducting more than 2/3 of their research anonymously before contacting a vendor, leaving sales and marketing pointing fingers at each other as to why they are missing their forecasts. But there is a way to break the cycle and beat those forecasts; and it’s called Account-Based Marketing (ABM).
During the interactive webinar, we’ll discuss how ABM is delivering on the promise of B2B marketing and sales performance by:
• Aligning the focus of both marketing and sales to work in harmony, not silos
• Making marketing and sales more effective by focusing on what matters the most; accounts
• Understanding the nature of a B2B Buyer and using the right metrics to measure success
• Increasing close rates by more than 57% and Annual Contract Values by more than 30%
Sponsored by Demandbase
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