Alternative SEO: Video, infographics, images, PDFs and news as SEO traffic drivers
Sponsored by: Act-On Software
Speakers: Kevin Lee, CEO, Didit
If a picture is worth a thousand words, imagine how many words a video is worth. Too many SEO teams are ignoring the power of video, images and infographics when executing their SEO strategy.
Google, Bing and the other search engines are increasingly personalizing results based on topic as well as the preferences of searchers for visual results. That means an image or video link can draw a lion's share of the clicks. Why give your competition those clicks when you can get more than your fair share? Similarly PDFs, PPTs and even word documents can rank well in certain situations. If you aren't using all your digital assets for SEO, you are missing opportunities.
In this webinar, we'll discuss:
- How to decide on video content, as well as other forms of content
- The optimal ways to promote that content across the regular web
- Social media to improve your chances of ranking