2013 Direct Marketing Trends (Direct Mail and Email), Including Breakthroughs in Print (2013 Direct Marketing Day Virtual Conference session)
Sponsored by: Act-On Software
Speakers: Ethan Boldt, Chief Content Officer, Direct Marketing IQ
Click above/below to view this webinar, originally offered as a session at the 2013 Direct Marketing Day Virtual Conference & Expo.
Come and see the latest and greatest marketing creative, courtesy of the soon-to-be relaunched Who's Mailing What! Archive (the most complete library of direct mail and email in the world). Ethan Boldt, Chief Content Officer of Direct Marketing IQ, will showcase the most cutting-edge and successful examples of direct mail and email campaigns, alongside a presentation of the vibrant multichannel trends that are hitting the direct marketing industry.
Prepare to be inspired by top-notch design ... clever personalization ... inventive formats ... new uses for QR Codes and PURLs ... winning email subject lines.
Prepare to learn about which print formats are being used, the current rate of personalization, how the percentage of control mailingsvaries by industry, the most popular send times and days for email marketers, popular email subject line words, and more.