The future is here, right at the end of your thumb. In this episode of "What Were They Thinking?" Melissa explores how Lyft may have overdone its April Fools' Day prank for 2017. And as Andrew Hawkins of The Verge asks, "... what’s the ROI for April Fools’ Day pranks?" Food for thought, marketers.

More What Were They Thinking? Videos
Videos In Other Channels