Target Marketing readers aren’t really interested in TV Ads. That's one finding that came out loud and clear from our Media Usage Survey. Now it looks like other marketers aren't that interested any more, either. Reports from Selligent and Strongview, Magna Global and Nielsen all point to the decline of TV ads. Magna is even saying that digital display ad spending will pass TV spending this year. It's a monumental shift in the advertising landscape, but one you've been preparing for your whole career!
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