When most people think of blockchain, they think of Bitcoin and a host of other get-rich-quick cryptocurrencies. But more and more, you’re hearing about blockchain as marketing tech. In fact, many martech thought leaders have it tabbed as the next truly transformational tool brands could be using.
How are cryptocurrencies and marketing technology connected? What could this distributed ledger transaction technology do for brands? It all has to do with authenticity and privacy.
In this video, we breakdown what blockchain really is, how it works beyond cryptocurrencies and the applications it has in marketing technology, as well as some ways you can already use it for your brand.