Nathan Safran, director of research for NAPCO Media, analyzes and conducts a lot of research for marketers and about marketers. In that process, he gets an uncommon view of what consumer and business prospects are doing, how marketers are reacting to it and where the trends are headed in 2017. In this interview with Target Marketing Editor-in-Chief Thorin McGee, Safran reveals the trends he thinks are most important to the future of marketing. Nathan can be reached at

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