Tangled up in Deep Blue? Artificial intelligence is slated to be one of the next big things in marketing technology. "We're on kind of a big mission," says Cortex Co-founder Matt Peters, "We want to make individualized marketing at-scale a reality." Have you seen "Minority Report," and that scene where Tom Cruise is running through a hall of ads that are talking directly to him? That's the goal. Find out how Peters and the Cortex team intend to make it a reality, in this interview from &THEN 2015.

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