In a retail world increasingly fragmented with almost limitless choices, how can a retailer keep its direct mail relevant to consumers? In this video, Paul Bobnak looks at how several retail stores are re-fashioning their direct mail, leveraging their brand identities and the power of print, to make shopping choices a little clearer for their customers. For access to tens of thousands of direct mail packages, visit www.whosmailingwhat.com today.

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