We live in a divisive social and political world, and marketers have to operate within it. The question is, how? Using research from Sprout Social's report, "Championing Change in the Age of Social Media," Melissa shares how consumers expect brands — and their CEOs — to engage in politics and social issues on social media ... and the results may surprise you.



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  • Bart Foreman

    Great commentary. I’ll be interested to hear your comments after Dick’s announced they will no longer sell AR 15 assault rifles. I didn’t look at their social media site yet but it’s making big headlines this morning.

  • Mafas Raheem

    Carrying out marketing activities using social aspects is normal from the recent past, which made a great impact in branding.
    This seems an interesting phenomenon and will be giving more impact for “Social Content Marketing”.