This year's redesigned DMA experience — &THEN 2015 — really heated things up. It featured a Hot Zone with 15 startups, all of whom were seeking to enhance data-driven marketing in a way that is unique or distinctive and where no existing market solution has been declared a winner. They faced off in a Shark Tank-style round of voting and pitches, competing for $40,000 in funding. We got the chance to interview someone from each of the Hot Zone teams, and we're bringing you the best of whats next. In this video, Target Marketing Editor-in-Chief Thorin McGee interviews ROBUZZ Co-Founder Paul Sethi at the DMA's &THEN 2015 event. ROBUZZ is a strategic human intelligence platform that allows marketers to refine the quality of interactions and enhance sales conversions through meaningful reasons to create touchpoints.

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