Artificial intelligence is coming to marketing. Whether it's called Watson, Einstein, Adobe Analytics or something else, many companies are working to put the wonders of machine learning at your finger tips. So how far away are we from functional robot marketing overlords? Target Marketing Editor-in-Chief Thorin McGee spoke with Nathan Safran, director of research for NAPCO Media, on what the research is saying about marketers' readiness and expectations for AI.
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