Austin Canoe and Kayak (ACK) partnered with software company RivetWorks to increase user-generated content on their website, and garnered some amazing results. User-generated content, or UGC, gives customers the opportunity to share photos and reviews to social media platforms and directly to company sites. If you have passionate customers who’d want to share their love of your brand, consider how you can make it easy for them to share user-generated content, and hopefully see some truly positive effects to your bottom line!

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