Marketers, rejoice: You can roll that crystal ball into a dusty corner of the basement and forget about it, according to MentAd. "We build technology that can predict who their next customers can be," said Co-founder Yuval Baror, "and then find the optimal way to reach those customers." Find out how MentAd does it in this exclusive interview from the DMA's &THEN 2015 event.

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