From Sept. 6 -8, the best minds in content marketing gathered in Cleveland for the sixth annual Content Marketing World. Target Marketing was there to catch the sessions and keynotes, and talk with some of the speakers about content marketing. In this video (the first of three from Content Marketing World), you will hear from Joe Pulizzi, the founder of Content Marketing Institute; Ann Handley, the chief content officer for MarketingProfs; and Robert Rose, the chief strategy advisor for Content Marketing Institute. They give insight into what they believe is the biggest challenge facing content marketers today. Want to learn more about content marketing? Click here to learn more about the traveling Content Marketing Master Class!

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