Augmented reality and virtual reality marketing campaigns are opening doors for marketers across all industries to explore new ways to connect with consumers. But creating an augmented or virtual reality experience is difficult.

Several companies have successfully produced augmented reality experiences, such as the Pokémon Go game franchise with the Pokémon Go AR mobile app. Other companies, like Tom’s and IKEA, found success with true VR marketing.

Here are three key tips marketers should consider when planning AR and VR marketing campaigns.

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