The Starbucks brand may seem a little embattled lately, but it grew to prominence on a set of principals that engendered decades of customer loyalty, and are helping steer the brand through its problems today. They come down to three lessons its executives use to create positive first customer experiences, and we think almost any brand could benefit from their approach in 2018.

Click on the video above to see how one of the world's top consumer brands has taken on new markets, developed one of the world's premier mobile customer experiences, and spread it  presence everywhere those customers want it to be.


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