To get your marketing viewed as a revenue center and not a cost requires the right metrics, solid sales and marketing integration, and
Many conventional marketers depict the progression from prospect to buyer as a funnel starting with impressions at the top and working
One way to improve the quality of your measurement is to improve the quality of your metrics.
Do you truly know your online customers? If you answered “yes” but don’t use Google Analytics, then you might easily be mistaken.
I may be a ripe heretical candidate to be barbecued at the stake by my more conservative direct marketing colleagues, but I’ve come to