The key to the successful adoption of a CDP is a deep understanding of the use cases and how they apply to your organization.
Employee engagement is at the core of a healthy company culture. Follow these five HR practices to increase employee engagement.
In 1995, the internet was widely considered to be a fad, but businesses that failed to evolve and adapt to a new digital world quickly
As CDPs emerge as a buzzy marketing technology, marketers need to sort out how they differ from other customer databases.
Revenue Marketers are adding facial recognition software to their MarTech stack for improved security at events plus enhanced user expe
Management by objective (MBO) is intended to be measurable and directly tied to organization goals. But in marketing, they’re not.
While the sheer volume of marketing technologies to explore is a factor, CX, bureaucracy, and tech expertise also loom large.