B2B sales and marketing people have always understood that it’s an account that buys, not an individual.
We’re all on a quest for organic sales growth. We all want to find ways to increase our conversion…
This summer — this “nutritional” label for commercially available audience data will be ready for marketplace use.
Will your marketing problem be best solved by insider expertise, an outside perspective, or a combination of the two?
Not staying on top of the latest marketing practices and not relying on data will cost you dearly in terms of sales and revenue.
I was teaching B2B digital marketing to master’s degree students at San Andres University in Buenos Aires again this summer.
Here’s a few tips for a better campaign entry.
The higher on the totem pole the executive who leaped to a conclusion of email’s demise, the less likely to drill down into the data.
For any marketer who has been tracking the growth of marketing technology, chiefmartec.com has been providing a valuable guidepost.