The key to the successful adoption of a CDP is a deep understanding of the use cases and how they apply to your organization.
If an agency today is not proving its command of creative, data and relevance, then it’s not proving its presence as a business driver
Big data can be defined as extremely large data sets that may be analyzed computationally to reveal patterns, trends, and associations.
As CDPs emerge as a buzzy marketing technology, marketers need to sort out how they differ from other customer databases.
Great marketing analytics can’t drive managerial courage, but the reverse is true. Recently, I decided to have coffee with an old
When marketers play with data, we often get confined within the limitations of the datasets that are available to us, or worse, tool
While the sheer volume of marketing technologies to explore is a factor, CX, bureaucracy, and tech expertise also loom large.