Here’s how to evaluate customer reactions to your brand messaging and content in order to engage them and increase conversions.
That big idea still lies in the creative execution.
How many “fake” email metrics are out there — spurious traffic measured in opens, clickthroughs, and other engagement metrics?
The first step in analytics should be “formulating a question,” not data-crunching.
We’re all on a quest for organic sales growth. We all want to find ways to increase our conversion…
This summer — this “nutritional” label for commercially available audience data will be ready for marketplace use.
But what if “they” — starting with policymakers in this country — took the extreme step of mimicking Europe?
Privacy is one of the most pressing issues facing organizations today.
Without properly set-up conversion tracking, there’s no way to know where to allocate your marketing budget to maximize ROI.