At the ANA International ECHO Awards last year, many of my judging colleagues saw this Destination Pride campaign from PFLAG Canada.
Unable to escape the deluge of political marketing overflowing my inbox, I’ve started wondering how the consultants justify their fees.
The EU’s General Data Protection Regulation (GDPR) laid the foundation for privacy legislation in…
I presented at the All About Marketing Tech Virtual Conference & Expo on the topic of targeting and automation.
Yes, data is an asset. But not if the data doesn’t generate any value.
We should ask: What’s the nature of the “violation” or “privacy”?
I have a love-hate relationship with KPIs. When done right, they are mission-critical to defining success and can focus the organization on the right priorities. When chosen poorly, KPIs can be disconnected with ground realities and be a constant source of frustration for team members trying to impact them.
Do we need to have an award for a better Privacy UX?
They say data is an asset. I say it, too. If collected data are wielded properly, they can definitely lead to financial gains.