Will your marketing problem be best solved by insider expertise, an outside perspective, or a combination of the two?
Most of what we consume as information about our world, society, events, and brands is “second-hand” reality — let alone in marketing.
Marketing works best when it helps you reduce perceived risk and gain your prospects’ trust.
Evaluating your content marketing for each audience segment will yield insights that a program-wide analysis won’t capture.
Here’s a branded content strategy that not only produces quality content, but also takes into account what your customers really want.
There is such a thing as having too much marketing content. Here’s your guide to evaluating the content you have.
Introductory offers in your marketing can reduce risk and increase prospect comfort. They can also damage brand and differentiation.
I read a book recently called “Never Split The Difference” by Chris Voss. It’s all about negotiating skills.
Successful content marketing campaigns are produced as a result of a consistent strategy, which is integrated throughout the company.