This winter has been brutal across most of the country, with repeat snowstorms, chilling winds and record-breaking low temperatures. Travel site TripAdvisor, known for its user-generated reviews, cashed in on the winter doldrums and sent an email with the subject line, "Guess which beach just won #1 in the world?" on March 20, the Spring Equinox.
After dealing with frigid temperatures, who doesn't want to read about beaches? Once the email is opened, the recipient is greeted with enticing photos balanced against curiosity-creating copy: "10 stunning hotel views that'll make your jaw drop" and "14 seriously unusual place names" are just a couple examples. View the slideshow below for an in-depth look at TripAdvisor's email.
Melissa Ward is the senior content editor at Direct Marketing IQ. Reach her at firstname.lastname@example.org.