And so the new saga begins. The release of "Star Wars: Episode VII - The Force Awakens" is still a few months away, but the anticipation for the latest film in the franchise was ramped up with the launch of hundreds of toys and other kinds of merchandise by Disney to various retailers. Hot Topic, a retailer of music and pop culture collectibles, apparel and accessories, has long been a Star Wars promoter, and its latest email is no exception.
Sent very early this morning (September 4), it beckons with a subject line that reminds customers of the big day: “Force Friday starts now. New Star Wars merch is here!” The rest of the email showcases the new products now available at Hot Topic stores and just a few clicks away.
Please check out the slideshow below to see why this may be the email Star Wars fans have been looking for.
Paul Bobnak is the research/content director for Direct Marketing IQ. He's also the archivist at Who's Mailing What!, which houses the most complete, searchable and fully online library of direct mail and email in the world. Paul can be reached at firstname.lastname@example.org.