Sears Seeks to Butter Up Email Subscribers
Those readers out there old enough to remember the late Argentine actor Fernando Lamas (father of actor Lorenzo Lamas) or, better yet, the 1980s Billy Crystal parody of the late actor, may recall the catch phrase "You look mahvelous" from “Saturday Night Live” skits.
The elder Lamas — who was reportedly the inspiration for Dos Equis’ The Most Interesting Man in the World advertising persona — would no doubt appreciate Sears recent tact of making customers feel good about themselves.
The retailer is hoping to make customers feel even better about setting some greenbacks free, as evidenced by a string of email offers received in August by Who’s Mailing What!, which houses the most complete, searchable and fully online library of direct mail and email in the world, that clearly seek to butter up consumers.
Some subject line examples include “We appreciate you,” “You seriously made the list! … because you're awesome,” “We picked you! You seriously deserve this,” “Reward yourself, you've earned it!” and “Thanks for being great -- We're letting you in on a secret …”
To view these subject lines (and emails), check out the slideshow below.