When I started running again, I knew that my old shoes wouldn’t cut it for too long. So I signed up for a variety of brands’ email programs to see what’s out there. A few days ago, the email below from Reebok showed up in my inbox. The subject line, “Style That Knows No Limits," didn’t grab me whatsoever. However, the images and copy I saw in the preview pane certainly got my attention.
Pictured is the Instapump Fury, one of the most iconic sneakers of the last 25 years. Although I had not thought about it in a long time, I opened the email to read more, and started on an interesting trip around Reebok's website. Please check out the slideshow below for a quick look at my experience.
Paul Bobnak is the research/content director for Direct Marketing IQ. He's also the archivist at Who's Mailing What!, which houses the most complete, searchable (and fully online) library of direct mail and email in the world. Paul can be reached at firstname.lastname@example.org.