Mother’s Day Sweepstake Emails from Jared and Kay Jewelers
Mother's Day is May 11, and since late April my inbox has been flooded with emails promoting special deals on flowers, chocolates, jewelry, cookware, pajamas, restaurants and other gift ideas.
Out of all the messages received, Sterling Jewelers Inc. (dba Jared The Galleria of Jewelry and Kay Jewelers) caught my attention earlier this week with their emails offering the chance to win daily jewelry prizes — who wouldn't want to win mom a nice bracelet or necklace? These stood out among the many emails with subject lines that highlighted great gift ideas, free shipping or special sales for Mother's Day.
When opened, the sweepstakes were more than just visiting the websites to enter your info and seeing sale prices on jewelry. Instead, the emails encouraged you to share via Facebook and Twitter either a special kiss photo (Kay Jewelers — Kisses4Mom) or comment on an e-card reflecting what makes mom special (Jared — "Moms are Great Because ...").
See samples of these emails in the slideshow below.
Cheryl Cagle is research analyst/database editor for Direct Marketing IQ, the home of direct marketing research, and Who's Mailing What! Reach her at firstname.lastname@example.org