While Most Emailers Talking Summer, Overstock.com Takes Different Approach
It’s July, and that means lots of emails promoting special summer deals, especially on everything you need to celebrate Independence Day weekend. Online retailer Overstock.com caught our eye by taking a different approach with an email on July 1 reminding us that the year is half over.
The email's subject line read, “The Year is Half Over! So Let’s Go Halfsies!” and offered up to 50 percent off select items. All images featured a white bar cutting them in half to further promote the “slashed prices.”
To view the email, check out the slideshow below.
Cheryl Cagle is database/affiliates director for Direct Marketing IQ, the home of direct marketing research, and Who's Mailing What! Cheryl can be reached at firstname.lastname@example.org.