Autumn is a great time for home improvement projects. However, unless you know what you want to do with absolute certainty, trying to get the ball rolling can be a daunting task. Where can you get some ideas? Whose opinions should you trust? What professionals should you hire? Where should you buy?
Enter Houzz, a six-year-old platform with a focus on architecture, interior and exterior design, and renovation. A recent email from the company perfectly exemplifies its strong foundation of content and community for building an effective e-commerce presence.
This week’s subject line, “Exterior Color of the Week | Rustic Cabin Retreat for Glamping | Slow Living 101” tells you that it’s going to be covering a lot of ground. Actually, that turns out to be quite an understatement. Forty images. Lots of short paragraphs. So much scrolling. Please check out the slideshow below for a snapshot of how Houzz uses email to drive consumers to its robust website.
Paul Bobnak is the archivist of Who's Mailing What!, which houses the most complete, searchable and fully online library of direct mail and email in the world. Paul can be reached at firstname.lastname@example.org.