Friday Taking Over Thursday for Email Send?
As any email marketer knows, Tuesday through Thursday has dominated the "send days" for years, but recent evidence from April in the Who's Mailing What! shows that that may finally be shifting. The last 30 days of email received (over 20,000 emails a month) had Friday taking the lead, narrowly, over Thursday and Tuesday.
Also compelling is that Monday and Wednesday were also nip and tuck. Many reasons could explain these dramatic shifts — such as possibly more leisure time to open email on Fridays, more marketers testing every week day, etc. — but let's first see if these trends stick.