This year's Thanksgiving Day is the latest it can ever be, Nov. 28, but engaging people and getting them out the door NOW to shop for the groceries they'll need is at the heart of the November email newsletter sent a few days ago by Mambo Sprouts Marketing.
The company produces a wide range of products and programs for health, natural and organic consumers. With the Great American Meal on the horizon, what better time is there to redeem the coupons the company sends via direct mail and email? A quick look through the listings for Who's Mailing What!, the world's most complete library of email and direct mail, confirms my hunch: Most pre-Thanksgiving emails go out well in advance of the holiday.
See the slideshow below for a breakdown of the email and an associated landing page.
Paul Bobnak is the archive director of Who's Mailing What!, the online research platform that allows you to track competitors' campaigns and see email creative in over 220 categories. He can be reached at firstname.lastname@example.org.