Celebrations is a party planner website, so the 4th of July is a natural holiday to plan a promotion around, but it would work for many American companies as long as they push the "patriotic" hot-button copy driver. A favorite tool for many copywriters is leveraging a copy driver (such as greed, fear or anger) and moving the prospect into taking an action, such as buying or donating.
The subject line keeps it simple: "Red, White & Blue 4th of July Party Ideas." The body of the e-newsletter continues with the patriotic theme. See the slide show below.
Ethan Boldt is the chief content officer of Direct Marketing IQ, the home of direct marketing research and Who's Mailing What!, the most complete database of direct mail and email. He can be reached at email@example.com.