7 Marketers Letting Their Customers Talk Back
For modern-day marketers, talk is not cheap when it comes from customers. The following companies aren't just participating in the social media craze, they're developing networking platforms that shine a light on their customers' opinions and ideas.
Taking user-generated content to a whole new level, CNN's iReport community features video, article and photo news reports from members, as well as discussions on the posts. Some pieces are vetted by CNN staffers and added to the media firm's regular coverage with special logos to indicate their iReport origins.
Dogfish Head Brewery interacts with fans of its beers by giving them a place to connect to each other and the brewery staff via blog posts, forums and information on events involving Dogfish, not to mention an interactive map that lets members indicate the locations of establishments that serve Dogfish beers.
Intercontinental Hotel Group's Priority Club Connect community allows members to share their travel experiences, photos, reviews and tips with other globe wanderers, while getting details from IHG on special offers.
McDonald's Moms Quality Correspondents get behind-the-scenes access to restaurant operations, supplier facilities and Ronald McDonald House Charities, and then journal their impressions in video, photos and write-ups.
Net App hosts an open forum for global technical professionals to interact with its brands and staff and each other. The forums allow members to draw on the community's expertise in solving challenges and forecasting future developments across various specialties and groups.
On the Weight Watchers Community, members can interact with each other in a variety of ways: swap recipes, share their fitness progress, blog about their experiences, make new friends, learn about Weight Watchers food item and more.
Customers who join this Starbucks community can post ideas for the company to consider implementing as well as weigh in on other members' requests. The "Ideas in Action" area lists ideas that are either under review, reviewed, being worked on or already enacted.